Why I build

I'm Jyothiprakash (JP).

I've wanted to build things for as long as I can remember, first with code, then with product, startups, and AI.

Beat 01 of 03

Early ambition

I grew up in Bangalore, where it felt like everyone was building something. I wanted something of my own before I really knew what that meant.

I studied computer science because it looked like the shortest path to making things, not because I wanted to be an engineer.

Beat 02 of 03

What changed

I tried to start a company before I graduated: an “Uber for trucks” for small and mid-size factories. YC rejected it. It made their top 10% of rejections, which I still mention. Mostly it was the first time I thought past the code to the actual problem.

Then I spent a couple of years as a software engineer, most of it at Bewakoof, where the listing, product, and homepage flows I built were used by 50 million people. I led the frontend for a gift-card launch that lifted revenue 65% in a festive spike, and shipped Shopping in Hindi. That taught me the thing I keep relearning: products don't win on engineering. They win on understanding people, design, positioning, trust, and knowing what's worth building.

Beat 03 of 03

Where I'm going

I moved to Sydney for a master's in AI at UNSW, mostly to see where the technology was heading. I got pulled into the founder world: a Startmate Founder Fellowship, the Peter Farrell Cup pitch competition, late nights at UNSW Founders.

Somewhere in there my ambition quietly changed. I stopped wanting a purely technical role. I spent most of 2025 as a Product Manager at Rekro, leading a six-person engineering team and taking a 0→1 product from discovery to ship. It settled the question. I want to decide what gets built, and then build it. That's the thread now, AI, product, and starting things.

How I say it

  • Engineering got me in the door. Product is why I stayed.
  • I like making things people actually want, and finding out fast when they don't.
  • Most of what I do lives at the edge of AI, product, and starting things.

Based in

Sydney, Australia

Full Australian work rights (485 visa). Available now.

There's another side of me too: the water.

In short

The quick answers.

JP is an AI Product Manager and builder based in Sydney, Australia. He is an AI Product Manager at Enluma Health, finished a Master's in AI at UNSW, was a Product Manager at Rekro, and was previously a software engineer on products used by 50M+ people at Bewakoof.

Yes. JP is based in Sydney, Australia, with full Australian work rights on a 485 visa. He is available now for AI / Technical Product Manager and AI Engineer roles.

JP builds AI products end to end: LLM evaluation harnesses, RAG pipelines, multimodal review tools, and human-in-the-loop agents. He has also implemented the NLP and LLM stack from scratch (45 notebooks) and done interpretability research probing language-model internals.

JP was a Startmate Student Founder Fellow, has run 0-to-1 product from discovery to production at Rekro, and combines product judgment with hands-on AI engineering. He works at the edge of AI, product, and starting things.